Quick commerce poised to triple in market size by FY-27: Aditya Soman
I think in urban, it is a slightly different story. I think what we are seeing is that look consumption on its own is not being impacted, but what we are seeing is a clear shift in consumption patterns where historically a lot of the consumption would have gone towards QSRs, towards FMCG, towards traditional retail, that is shifting now whether it is a phenomenon like a fast fashion, whether it is quick commerce, whether it is a food delivery, or concert sales.
