Sanjiv Mehta on 4 key consumer trends that will decide how people will spend

Sanjiv Mehta, former Chair/CEO of HUL, highlights four key consumer trends in India: a desire for immediate life enjoyment, increased social media sharing, a search for authenticity, and a growing interest in purposeful living. These trends reflect changes in spending patterns and consumer behavior, with an emphasis on experiences, natural products, and aspirational items.